★ Founded by WTA doubles World No. 110 and Wimbledon competitor Ali Collins
Ongoing online tennis mentorship for ambitious junior players, combining weekly 1-to-1 support, match analysis, mindset coaching, tennis-specific fitness and tournament planning - alongside their existing coach.
For parents
Supporting an ambitious junior player can leave you acting as coach, motivator, organiser and match analyst.
Forty-Love gives your child an independent professional support system - so they receive clear guidance and accountability, while you can focus on being their parent.
The Programme
We identify your child’s goals, current level and biggest development gaps.
They receive clear priorities across mindset, fitness, tactics and preparation.
Progress and recent matches are reviewed before setting the next weekly focus.
Your child receives feedback and accountability between sessions.
★ Trusted by 100+ players worldwide
Watch what players say about their experience inside Forty-Love.
From feeling stressed and unorganised to building greater confidence, emotional control and belief in her abilities on court.
From feeling lost within a demanding academy environment to becoming a stronger, more confident player with a clear team behind her.
“This coaching has felt so personal to me. Having people who genuinely want the best for you and your journey is so refreshing.”
“I walk on court so differently. I’m more positive. You’re one of my biggest supporters.”
Eight months ago Brian picked up a racket as a complete beginner. Now, he is a USTA ranked player, winning matches for his league team, and proving just how far the correct support, matched with his commitment, can take you.
Real messages from real players






What’s Included
Personal calls to review progress and set clear weekly priorities.
A roadmap built around your child’s level, goals and ambitions.
Clear feedback on submitted footage and decision-making.
Practical tools for focus, confidence and performing under pressure.
A tailored approach to strength, movement and conditioning.
Realistic structure around school, recovery and competition.
Private WhatsApp support with responses within one working day or sooner.
Programme Credibility
Forty-Love is led by a former professional player and supported by specialists across fitness, competition and mental performance.
This is not a course your child completes. It is an expert support team that develops with them.
Former WTA doubles World No. 110, Wimbledon competitor and Forty-Love founder.
I competed professionally on the WTA Tour before dedicating myself to coaching and building the support system I wish I had experienced as a developing player.
Junior tennis can feel fragmented - one coach for technique, another for fitness, and parents managing tournaments, emotions and motivation in between. Even committed players lose confidence when nobody is connecting the pieces.
That is why I created Forty-Love: to give each player a clear structure around their tennis, and to support the family behind them.
“I created Forty-Love to ensure every player and their family feels guided, understood and supported throughout their tennis journey.”- Ali Collins
Support Team
Your child is supported by specialists across mindset, fitness, competition and player development - giving them one connected team rather than fragmented advice.


Trust & Safeguarding
Is It Right For Your Child?
We agree clear development goals from the start and track progress throughout your child’s mentorship.
If your child fully participates but makes no measurable progress against those goals during their first 12 weeks, we’ll extend their support for an additional 4 weeks at no extra cost.
Full terms apply.
FAQ
The Community
Follow along for training content and behind-the-scenes from inside the programme, including our recent community training camp.











Your child may not need more hours on court. They may need more clarity, confidence, accountability and professional guidance between sessions.
Book a free Player Assessment - a relaxed call with you and your child to review their current level, goals and biggest development gaps.
No pressure. No obligation. Parent and player welcome.
To maintain a personal level of support, we onboard a maximum of four new players each month.