★ Founded by WTA doubles World No. 110 and Wimbledon competitor Ali Collins
Match-day nerves are already costing your child the results they're capable of, the confidence they used to have, and the love of tennis you've spent years building together.
If you see no progress in your child’s on-court confidence in 12 weeks, we’ll keep working with them for free until you do.
Trained to perform under real match pressure, not just in practice.
Rebuilds belief after a bad run of results.
Handles nerves, frustration and bad starts without unravelling.
A clear structure and pathway, not vague advice.
★ Trusted by 100+ players worldwide
Watch what players say about their experience inside Forty-Love.
In 12 weeks, Freya went from struggling with self-belief and match anxiety to playing with her best confidence yet - culminating in a career-best run, beating a Top 500 WTA player to reach the main draw of an ITF W35 event.
“This coaching has felt so personal to me. Having people who genuinely want the best for you and your journey is so refreshing.”
“I walk on court so differently. I’m more positive. You’re one of my biggest supporters.”
From complete beginner to a USTA-ranked player - winning league matches after eight months of committed training and support.
From feeling stressed and unorganised to building greater confidence, emotional control and belief in her abilities on court.
From feeling lost within a demanding academy environment to becoming a stronger, more confident player with a clear team behind her.
Your child’s performance team
Built on Grand Slam experience
Former professional tennis player and founder of Forty-Love.
Mental Performance
Alba combines professional-tour experience with sport psychology research to help players strengthen confidence, motivation and emotional control under pressure.
Player Development & Competition
Arina brings first-hand professional competition experience to players’ match preparation, tactical decision-making and development planning.
Fitness & Training
Kirsty has travelled and worked directly with a world top-10 junior, giving her first-hand experience of the physical preparation and demands of the elite junior pathway.
One connected team supporting your child’s mindset, competition, fitness and long-term development.
Real messages from real players
Your child may train well but struggle to reproduce it when matches become tense. Forty-Love gives them the confidence, preparation and support to compete more consistently, without replacing their existing coach.
The Program
Identify what is holding your child back and agree clear goals.
Create focused priorities across mindset, preparation, fitness and competition.
Mentoring, match reviews and ongoing guidance between sessions.
The 12-week journey
We pinpoint what’s really going wrong in matches and put the core routines, language and self-belief in place.
Your child learns to stay composed on the big points - handling nerves, frustration and bad starts without unravelling.
The focus shifts to competing with more confidence and consistency, so matches start to better reflect the player your child is in practice.
Serious about improving and willing to engage.
Parent-inclusive communication and junior safeguarding.
Clear goals agreed and progress tracked throughout. If your child fully engages but sees no progress in their on-court confidence within 12 weeks, we’ll keep working with them for free until you do.
FAQ
We agree clear goals at your child’s assessment and track progress throughout the 12-week program. If your child fully engages but sees no progress in their on-court confidence within 12 weeks, we’ll keep working with them for free until you do.
Book a free Player Assessment to discuss their current challenges, goals and the support that could help them progress.
No pressure. No obligation. Parent and player welcome.
To maintain a personal level of support, we onboard a maximum of four new players each month.
The Community
Follow along for training content and behind-the-scenes from inside the program, including our recent community training camp.
Forty Love Performance Camp 2026 - Egypt
